Julia Hobbs Kivistik Bio

Julia is a founding partner of Human Truth Marketing and has a diverse background in nonprofit leadership, strategy, fundraising, cause branding, shopper marketing and consumer behavior and insights.

At St. Jude Children’s Research Hospital, Julia led the strategic corporate partnerships Retail / CPG and Employee Engagement teams raising over

$60 million with companies like Target, HomeGoods, Kmart, Amazon, Best Buy and Colgate-Palmolive. As Executive Vice President of Cause Branding

As SVP at Saatchi & Saatchi X, she led the strategy, account service and shopper insight teams. Julia created sustainable marketing campaigns for clients including P&G, Gerber, Energizer, and Walmart Foundation. She also led a national initiative for women’s health with P&G, Walmart, Speaking of

Women’s Health and Lifetime Television for Women, a nationwide integrated campaign. Julia’s recent work with Red Nose Day, Walgreens and over 40 CPG partners focusing on revenue and brand awareness has raised almost $100 million in its first three years. Early in her career, Julia worked with the founder of Give Kids The World to build an 80-acre Kids Village where families stay free for a week to fulfill a terminally ill child’s wish to visit Disney. As a pioneer in cause marketing, she developed sustainable partnerships raising over $40 million and built a staff of 50 employees and over 3,000 volunteers. Partnerships included: Walt Disney World, Sea World, Universal Studios, Planet Hollywood, Hard Rock Café, Kmart and Holiday Inn Worldwide.

Julia’s career has been a 25-year journey to develop mutually beneficial long-term partnerships with retailers, consumer brands and nonprofit organizations. Her integrated approach synergizes multi-level business objectives to drive sustainable partnerships. The result is all stakeholders grow their business while making an impact on people’s lives and communities.